WELCOME TO THE NEWSLETTER
FOR THE GADGET PROJECT!
GADGET CAFE OPEN SPACE EVENT, AUSTRIA
region of Fürstenfeld is losing every year hundreds of young,
well-educated people due to emigration (brain drain). Despite
the good, it is very dicult for them to nd appropriate
jobs. Against the backdrop of this situation, the Start-up
& Service Centre of Fürstenfeld invited student, inside
teacher and entrepreneurs to an “open space event” on the 29th
of April 2014,with the aim to develop solutions in order to strengthen the region for the long term. One
day in Fürstenfeld, one general theme, no xed agenda,
coee-house atmosphere. Under the working title “active
contribution to our active future - the future, we create
together”, several working groups discussed the
central question: "What should we initiate in the region today
to create better jobs for tomorrow?
First concrete and sustainable action steps for common issues and future projects have been gathered in small groups and subsequently presented and discussed in a forum. To emphasize the working group “job / market / economy”, one particular question has been developed: What kind of incentives does the region oer to companies in order to settle or to increase their site? Anyway, integrative education and infrastructure play a decisive role n the region. The main developed idea in this context could be summarized as following: the establishment of new businesses from existing regional companies through outsourcing of know-how, patents or product ideas (e.g. unused patents of the company Secop). In a long term this could lead to a new clustering.
In the frame of this event, the Lifelong Learning Project GADGET (Good Practice Pilot Action for Innovative Industries) with a focus on training for SMEs also used this occasion to introduce the project (gaining an insight into the European project landscape) and the planned 3-days trainings for employees in the eld of energy and environment to the young participants. Ingrid Kienberger from RUN cared for the 4th GADGET Café and provided the participants with the latest news concerning the project. Therefore she could promote the rst thematic workshop on methods of customer loyalty and analysis of market maturity, which will take place on 4th of June 2014 at the FH JOANNEUM In the end, the German futurologist Erik Händeler closed the event with a lecture on the subject of “the future is ours”. He argues that a "culture of collaboration" will be a cornerstone for prosperity in the future.
SANTANDER GADGET CAFE
GCU & SANTANDER UNIVERSITIES SCHOLARS
AND ENTREPRENEURIAL RECEPTION
Thursday 6th March 2014, Glasgow Caledonian University hosted a
reception to celebrate a new agreement with Santander Universities.
Glasgow Caledonian University are proud to be part of the prestigious
Santander Universities Network. Over the years our partnership has
beneted hundreds of sta and students at GCU thanks to funding for
outstanding students and projects, help to encourage and inspire future
entrepreneurs, and the opportunity for students and sta to travel abroad
to continue their studies or further their careers.
Speaking on the night were Santander funded research interns who
presented a current picture of the enterprise and entrepreneurial
activity, and support, within GCU. The concept of an on-site incubator
to support student and graduate business was well-received, and funding
was secured to create an on-line self evaluation tool to direct
enterprising students and graduates to the most appropriate external
On Friday 6 June 2014, Glasgow Caledonian University held a research day
which featured public talks, interactive displays and. meet the expert
opportunities. There was a central exhibition area, featuring guest
speakers, but events were held across the entire campus, erecting all
GCU’s unique research strengths. Members from the Europe Oce in GCU
proudly displayed the publications from the GADGET project at the event
which was open to the general public. The Europe Oce develops and
supports EU and international engagement opportunities in research,
innovation, knowledge transfer, mobility and exchange. The event, which
provided an informal networking opportunity was attended by Santander
representatives, university faculty, students, graduates, and local SMEs
including the Glasgow partner - AppleGreen Homes. The event was an
opportunity for GCU partners of GADGET to explain the project and open
discussion with a variety of critical stakeholders on the importance of
entrepreneurial skills in current students and graduates.
GLASGOW CALEDONIAN UNIVERSITY ANNUAL RESEARCH DAY 2014
On Friday 6
June 2014, Glasgow Caledonian University held a research day
which featured public talks, interactive displays and. meet
the expert opportunities. There was a central exhibition
area, featuring guest speakers, but events were held across
the entire campus, erecting all GCU’s unique research
strengths. Members from the Europe Oce in GCU proudly
displayed the publications from the GADGET project at the event
which was open to the general public. The Europe Oce develops
and supports EU and international engagement opportunities
in research, innovation, knowledge transfer, mobility and
exchange.This is a Text Block. Use this to provide text...
INTERVIEW WITH A CLUSTER ORGANIZATION
ECO WORLD STYRIA (ECO)
is focusing on the strengthening of cooperation between universities
and companies. Permanent qualification for employees and know-how
transfer between the organisations is essential for business success.
The initiation of cooperative projects for products, processes and
services in the energy and environmental business is the aim.
What is the organization?
ECO is the supporting organisation
of the economic-political initiative in the areas of energy
and environmental engineering of the province of Styria.
In the Green Tech Valley more than 170 members from industry
and science work on the innovations of tomorrow in the
strength elds of biomass, solar
What does it do?
ECO oers a wide range of services, including the
following: Strategy support: consulting on the subjects of
national and international markets, technologies and
cooperation. Innovation support: initiation of
Technology Roundtables with experts from industry and science,
evaluation of potential for
innovations, identification of companies and project
development. Funding support: identify appropriate funding for
projects and provide an exclusive funding map or select
investors for environmental engineering innovations. Public
relation spreading technologies and innovations of the Green Tech
Valley worldwide through newsletters, Green Tech Magazine,
website and media work. Networking: cluster events for
members and community, networking with experts from science
and industry, organisation of delegation journeys
and fact-finding missions over the globe.
Where did the idea come from?
Between 1998 and 2004, the
forerunner project Eco & Co was implemented by TRIGON
Development Consulting. At the beginning of 2005, the successful
network was upgraded, “Umwelttechnik-Netzwerkbetriebs GmbH”
was founded, and the “ECO WORLD STYRIA” brand established.
In 2009, the new Strategy 2010+ was developed.
Do you have a vision?
ECO is aiming at the so called “E-C-O 20-20-20” vision: - E
“Employment”: increase in the number of employees in Styrian
environmental engineering companies to 20,000. - C
“Competence”: roughly doubling of the number of Styrian technology
leaders to 20. - O “On top”: increase the
international presentations in the media and at trade fairs to
around 20 per year.
Have you ever worked with a university?
Yes. ECO coordinates the Styrian Research Association “Green
Tech Research Styria”. More than 1.200 researchers work in the
main topic “Smart Environmental Living”. ECO cooperates
permanently with the universities and universities of applied
science in die rent projects and in the organisation team
of a network event for industry and science.
Do you believe that university-company collaborations are important for mutual benet?
Yes, on the one hand scientic solutions are generated at
universities, which are essential for innovative products
and processes of tomorrow. On the other hand the companies can
discuss their demand on R&D directly with the researcher.
So they will get new ideas and improve the output of the
project and business success.
How would you assess the level
of cooperation between universities and companies in Austria?
How could it be enhanced?
The R&D quota in Austria is 2.8%. In Styria this quota with
4.7% is very high compared to other regions in Europe
with 4.7% very high, which underlines the importance of
research in the Green Tech Valley. Networking and the
commitment for cooperation are well established. To enhance
cooperation the nancing and funding systems for projects have to
be improved. SMEs should also be stronger motivated and
supported to cooperate with universities.
What advice would you give to
someone thinking of creating a business start up in the Energy
and Environment Sector?
The start-up should identify the demand for a new and innovative
business idea – a new product in a niche or new service – rst!
A realistic business model is essential. The market conditions in
the region and in an international context have to be
analysed. Who are the competitors? What does the future customer
need and what does the customer want to pay for the
products/service. Especially the nancing of the rst years
of the start-up have to be secured and possible partners or
mentors have to be found.
What are the challenges of being an SME in your country?
Austria and especially in Styria there is a culture of SMEs. The
tradition and spirit of family businesses and short ways
of making decisions make SMEs more exible than bigger
companies. But the customer structures have changed and for
staying successful regional businesses have to be expanded to
international dimensions. Therefore SMEs have to be supported
in international marketing, strategy development and in nding
strong international acting partners.
What key skills do you feel graduates need in the current market?
have to be more exible in the choice of the country.
Internationalization is dominating and companies
need employees, who are able and willing to move. Graduates
should focus on results, be creative in nding solutions
and self-condent in making decisions. In projects dierent
parties, like colleagues, supplier, customer, are involved
and graduates have to learn the “language” of the others to
act successful and without troubles.
What skills would you look for in a graduate employee?
our organisation the innovative spirit of an employee is very
important and the qualication for project development is
essential. Communication skills for successful networking and
creativity in nding solutions for cluster members
are necessary. Flexibility belongs to the daily business and a
high motivation to reach the aims is a self-evident requirement.
TRAINING SESSION AT FH JOANNEUM
training session conducted at FH JOANNEUM on the topic of “Methods
of customer loyalty & analysis of market maturity”-
Within the scope of the Specic Collaboration Schemes developed in
the GADGET project, FH JOANNEUM decided to oer three free
training courses to SME industry members on various topics to
foster university-industry collaborations. The rst training took
place on June 4th, 2014 with 10 SME representatives from
various industries in attendance.
The afternoon was opened by Mag. (FH) Lisa Mahajan and Mag. Rene
Wenzel, who introduced the GADGET project to the attendees and
explained the purpose of the trainings. The 6-unit
training session was led by the experienced marketing
lecturers Mag. Hildegard Liebl and Mag. Ing. Denny Seiger, who
varied between direct lectures and interactive group exercises
to enhance the learning eects of the participants. Specic
topics covered included external and internal marketing analysis
tools, experience curve analysis and the Stage-Gate model
among many others. Participants were able to ask
direct questions about their own enterprises and receive
advice how to handle specic situations. The trainers and
participants entered into lively discussions that went beyond
the GADGET project and revolved around collaboration in the elds
of bachelor papers or student projects. Feedback collected at
the end of the training session showed a general
satisfaction and a willingness to return for the other events.
It is furthermore planned to conduct a training session on June
26th, 2014 on the topic of “Internationalization,
Development of market understanding and market potential
analysis” and one on July 3rd, 2014 on the topic of “Project
management, planning & controlling of R&D projects”.